4.03.2008

But wait, there's more!

Stop the presses. The name's been changed again. This is getting more ridiculous than a Dale Earnhardt Jr. number change.

Well, maybe not.

On the heels of some fantastic investigating reporting by yours truly (ahem!) comes more news about Wiscasset Raceway's 250-lap event for the Super Late Model crowd this summer. The race, formerly loosely sponsored by DNK Select Used Cars and Trucks, has traded in the ol' jalopy once and for all.

The Aug. 17 race will now be known as the New England Toyota Tundra 250. Wiscasset PR man extraordinaire Ken Minott confirmed that just a few minutes ago. All other details of the race are the same — it still promises $30,000 to the winnner, and it's still a PASS North Series points race.

"All indications is that the Toyota people want this to turn into a long-term thing, something that they can develop," Minott said. "They're not looking to sponsor just this one race and have that be the end of it."

The deal with the New England Toyota folks is for the race only, not for any other division or track sponsorship at this time.

2 comments:

Andy B said...

Good work Travis - maybe there's a spot for you yet at Speed 51!!!

Definitely great news for Wiscasset & Pro Stock racing in the region.

It seems like Toyota is looking to be a serious player on the short track scene. They appear to really be stepping up their visibility at short tracks across the U.S., already have a killer midget engine program, and have set their sights on sprint car racing this year too. It will be interesting to see if the short tracks become a battleground for some of the manufactures.

Anonymous said...

The "Tundra 250"...nice ring to it. Let's hope the weather this summer doesnt reflect the name!

KFarrar